A chat with a beauty blogger; Chichi writers beauty, talks beauty blogging

Chichi is Cambridge based beauty blogger, but she’s a proud Londoner at heart. Having wrote for publications such as Cosmetics and Beauty and Cohorted Cult, and working in the digital media industry, she decided to start her own blog.

Beauty and confidence


“When I’ll all dolled up I feel liberated and empowered. I like to make myself look good because when I look good, I feel great. Makeup and fashion are forms of expression and you can style yourself however you want,” the beauty blogger said.

When it comes the notion that make-up is something to hide behind, Chichi doesn’t think it’s necessarily true; Not everyone has the same reasons for wearing makeup. For myself, I wear makeup because I believe that makeup enhances the beauty that’s already there. I like to give my face a boost and I like to experiment with different looks. And even if some people like to hide behind makeup, there’s nothing wrong with that. It’s okay to use makeup as a shield of armour.

“Makeup makes me feel good. Makeup is my passion. Makeup is my first love. Walking into a beauty hall or makeup store and exploring is like a kid walking into a candy shop and wanting to select all the sweets. I like how makeup makes me look – it’s like a confidence boost for me. Having said that, I’m not afraid to leave the house without a face full of makeup, and I look pretty anyway.”

On the Beauty Community…

I absolutely love the beauty blogging community. It’s nice to be a part of a community that shares the same interests and it’s wonderful to see other people’s beauty blog content.

Following trends

Sometimes I do feel as though it’s a bit challenging to keep up with trends and new releases in the industry. It’s even more of a challenge because there are so many things that I’d love to write about but sometimes I don’t have the time to blog because I work full-time. I always have to remind myself that I can’t write about everything, and that’s okay.

Make sure to check out Chichi’s blog here, and give her a follow on Twitter. While you’re here, you might also be interested in my interview with Nicole-Russin McFarland about modelling and beauty standards.

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